Keep it short and sweet: Aim for a description that is around 160 characters or less. For example, "Improve your health and well-being with these 5 simple habits" is a short and sweet description that is easy to read and understand.
Include your target keyword: Make sure that your target keyword is included in the description. For example, "Discover the stress-relieving and flexibility-boosting benefits of yoga" includes the target keyword "yoga" and clearly describes the content of the blog post.
Make it descriptive and informative: A good description should clearly and accurately describe the content of your blog post. For example, "Find the perfect solo travel destination with our top 10 list" is descriptive and informative because it tells the reader exactly what they can expect to find in the blog post.
Use modifiers to add context: Adding modifiers like "top," "best," or "guide" can help to add context to your description and make it more descriptive. For example, "Find the best vegetarian meal prep recipes with our comprehensive guide" includes the modifier "best" and tells the reader that they can expect to find high-quality recipes in the blog post.
Use sentence case: Sentence case involves capitalizing the first letter of the first word in the description, with the exception of proper nouns. For example, "Save money on your grocery bill with these 10 tips" is in sentence case and is easy to read and understand.
Avoid duplication: Avoid using the same description for multiple blog posts, as this can confuse search engines and dilute the SEO value of your content. For example, instead of using the same description for multiple blog posts, you might use different descriptions like "Improve your health and well-being with these 5 simple habits" and "Save money on your grocery bill with these 10 tips."
Use actionable language: Use language that prompts the reader to take action, such as "learn," "discover," or "unlock." For example, "Learn the secrets of successful time management" includes the actionable word "learn" and encourages the reader to take action.
Include numbers: Descriptions with numbers, such as "10 Tips for Better Time Management," tend to perform well because they provide a clear indication of the content and make it easy for readers to scan and understand.
Include your brand name: If you're creating content for your business, consider including your brand name in the description to help improve brand awareness and recognition. For example, "XYZ Company's top 10 tips for better time management" includes the brand name "XYZ Company" and helps to increase brand awareness.
Test different descriptions: Consider testing different descriptions to see which ones perform the best in terms of clicks and engagement. For example, you might test descriptions like "10 Time Management Tips for a More Productive Workday" and "Boost Your Productivity with These 10 Time Management Strategies" to see which one gets more clicks and engagement